Steps to Joining

Developing the right relationships from the start

Step 1 – Submit Information

Broker (if one involved) or Prospect provides Franchise Lead & Relevant Information to BGR.

Prospect Lead’s Contact information to stipulate: Name(s); Telephone & Email; State and County of Interest; Type of Franchise Program prospect is interested in Purchasing (Single Unit; Multi-Unit; Area Developer).

Step 2 – Get in Touch

BGR and the Prospect to have initial telephone meeting (Broker is welcome to join the call). Goal of the call is to allow BGR and the Prospect to get to know each other (basis for relationship building); and, for the Prospect to learn about BGR’s culture, franchising approach and concept; and, to ask BGR questions.

Should BGR and the Prospect determine, at the end of that call, to continue the process – a 2nd call is scheduled. BGR follows up the first call by sending basic information, by email, to the Prospect: BGR Concept Overview; Clarification of BGR Franchise Program and Fees; BGR Prospect Engagement & Deal Flow. BGR will provide its Franchise Disclosure Document (FDD) directly to Prospect– Prospect dates and signs and returns to BGR the RECEIPT PAGES of the FDD. Purpose of the 2nd Call with the Prospect is to go thru the FDD and the other materials that were provided; and, to continue the relationship building process.

Step 3 – Franchise Application

Assuming BGR and the Prospect wish to continue the process, the Prospect is to complete BGR’S Franchise Application – the Confidential Information Request Form (CIRF) and submit same to BGR.

If the prospect wishes to complete this step earlier, that is a choice we leave to the Prospect. We do not want to pressure the Prospect. If the Prospect wishes to be advised as to their eligibility with BGR – earlier than later – BGR welcomes that approach. Included with the CIRF is the Prospect’s selection of the market they wish to develop and operate BGR restaurants; and, and the type of BGR Franchise Program selected.

Prospect is welcome to call or email BGR at any time if they wish to have additional conversations or have questions.

Step 4 – Evaluation & Approval

BGR evaluates the Prospect’s CIRF relative to the Type of Franchise Program they are pursuing (Single, Multi, Area – and in what area(s)). BGR informs prospect of their preliminary approval.

BGR and the Prospect schedule a visit by the Prospect to the Washington D.C. market. Visit date is agreed upon in advance, as preparation time is required. Prospect should assume a 1 1⁄2 day schedule. The visit to BGR should not take place unless the signed/dated FDD receipt pages – have been received by BGR. We recommend the prospect provides the FDD to their attorney in advance, so that the attorney can review the basic agreement and submit questions to BGR.

Step 5 – Visit to BGR in Baltimore/DC

OPTION 1: The Prospect can arrange to come to the Baltimore/DC market the day before and have dinner with BGR (or if they get in late, they simply go to their hotel from the airport). The following morning – 9:30 a.m., BGR will pick up the Prospect at their hotel, and the Prospect is taken on a market tour to look at BGR restaurants – different location types – strip centers, shopping centers, life-style centers, urban location, etc. Typically this takes 3+ hours (traffic can be tough in D.C.). The prospect is then taken to a BGR restaurant for an Operational Tour (of the workings of a BGR restaurant); followed by “THE FEAST” (see below). BGR will take the Prospect to the airport after the visit is completed.

OPTION 2: The Prospect can arrange to come to Baltimore/DC in the morning – BGR will pick up the Prospect at the airport or at their hotel; and, the prospect is taken on a market tour to look at BGR restaurants – different location types – strip centers, shopping centers, life-style centers, urban location, etc. Typically this takes 3+ hours (traffic can be tough in D.C.). If the Prospect arrives too late for a morning market tour, the Prospect is taken to a BGR restaurant for an Operational Tour (of the workings of a BGR restaurant); followed by “THE FEAST” (see below). The Prospect would then be taken on the market tour on the following day. BGR will take the Prospect to the airport after the visit is completed.

DC VISIT SCHEDULING NOTES:

1. The visit is ideally scheduled at least 2 weeks in advance
2. We prefer the prospect fly into the BWI Airport – and stay in a hotel near the airport
3. If the prospect prefers to travel into DC & stay in DC, BGR needs to be informed, and will arrange to meet up with the Prospect at an agreed upon location in DC. THE FEAST is typically done at our BGR restaurant in Gaithersburg, MD.

Step 6 – The Feast

THE FEAST is a unique presentation that provides the Prospect with a comprehensive experience with our menu and food. BGR walks thru the menu and cooks everything on the Menu for the Prospect. The food is cut into “sample sizes” so that the Prospect can taste each/every item without getting over-stuffed. Any item on the menu can be served absent any bun, toppings, sauces, etc. – so that the Prospect can experience the taste/quality without masking the flavor.

During THE FEAST, BGR explains the product sourcing, prep and cooking process. During THE FEAST, the Prospect can spend time with a BGR restaurant manager to learn about a day in the life of a BGR restaurant manager.

Step 7 – Moving Forward

Assuming the Prospect is qualified by BGR; and, the Prospect wishes to continue the process, BGR and the Prospect to agree on the basic terms of the Franchise Program chosen:

SINGLE UNIT: Identify local market area where Franchise is to be operated.

MULT-UNIT: Number of units to be developed; Local markets where Franchises to be operated; Development Schedule (opening schedule)

AREA DEVELOPER: Territory Description (by county or counties); Number of Units to be developed in the Territory; Territory Fee; Development Schedule (opening schedule)

ADDITIONAL STEPS RELATIVE TO DRAFTING AGREEMENTS AND CLOSING ON THE DEAL PROVIDED LATER